Monday 31 March 2014

NEON BUNNY (야광토끼) – IT'S YOU (너여야) [VIDEO]

I have been spending most of today looking out of the window at the same view I pretty much always look at. It's greenish, pretty, flowery, but it's not inspiring me. And neither was anything I had heard up until now. Then I remembered that I had to check out this new Neon Bunny track. And I was cured! Cured of my malaise. Cured I say. Thanks to K-pop. Or K-indie.

Where are we now? Anyway, this is the THIRD Neon Bunny (real name Lim Yoojin) track I've heard and the third I've featured here. I discovered her at some point last year (with her song 'Oh My Prince') when I was actively exploring the Seoul music scene – and what a happy discovery! Since then, she's worked with fellow Korean producer Demicat on the song 'Singing Bird' from his Out Loud EP and, well, not much else that I know of. Until now! This song has seemingly appeared out of the blue as a purchasable single and it's called "너여야" (neoyeoya) or 'It's You'.

Like her past songs, this one follows in their footsteps with electro aplomb, fuzzy distorted saw-wave bass blasting in waves, losing its distortion outside of the catchy chorus, where Neon Bunny's gentle voice sings the hook, and where the beat bustles with doubled-up hi-hats in all its footwork flavour, snapping back and forth between cracking clap-snare combination and throttling kicks. Swept with waves of mystified chords and glistening delicate melodies, this is a song of contrasts: the sweet and softly sung vocals with their near-nostalgic pop sensibilities; the hard and driving beat drenched with harsh distorted synth. But it works wonderfully.

Hopefully, and I don't know if it's the case or not, this is taken from an upcoming album. It'd be nice to hear a full-length collection of songs from Neon Bunny. I mean, even an EP would do. But for now, the summery 'It's You' and its addictive, perfectly pop sound is just fine!

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