Wednesday 17 January 2018


There is a great deal of urgency in Matt Sokol's 'the art factory', a track brimming kinetic energy courtesy of collusion between breakneck drums and earthy handfuls of synth arranged in robust arpeggios. Melodies cry out in its first half like little robots communicating brightly with chirruping bleeps-n-bloops, evoking the scene assumed by its enigmatic title: an art factory, where art is made; the sound is industrious, cheerful, with dips of intrigue and doom effusing from a couple of key changes within the first minute. Who are these robots on the production line? For whom is this art being made? We wonder.

Talking to us about the track, Matt Sokol – a drummer himself as well as producer – explains the hyperactive beats: "My love for drums and youthful obsession with math rock drumming means I can't help it," he writes in an email to us, "so many of my beats are crazy fast, flying all over the place."

'the art factory' goes through not only key changes, but whole stylistic shifts. At 1:14 the arpeggio falls away leaving a naked footwork beat thumping beneath a new set of spooky, gleaming synths, chiptune-esque (the VGM sound is "ultimately a coincidence" however), signalling a darker twist behind this art factory, a growling crunch of distortion raging till its crescendo at 1:46 summons an overwhelming sinister tone; look at the artwork—is that blood trailing from what we assume is the factory? The track ends with calm and steady beat, gentle guitar riff, with chilled sweeps of the strings—things are back to normal. It is a multifaceted offering. These are more than superficial changes, however, and are reflective of a thought process.

"I think my mind moves faster than average, both in good and bad ways," Sokol tells us. "I can think fast but also sometimes I can think too fast and go down crazy intellectual pathways in my mind that are not useful."

"With music it seems like that aspect of my personality comes out in overdrive."

Matt Sokol Internet Presence ☟

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