Tuesday 13 August 2013

TOUCH SENSITIVE – PIZZA GUY



UPDATE: 'Pizza Guy', after being the most Shazam'd thing ever in the UK thanks to appearing in a Very.co.uk advert, is being re-released by Future Classic on 26th July 2015 〜❤️️

Just heard this song on the radio and had to write about it. I just... yeah. I really like it. When they first said the name on the radio I was like, a bit confused. The first thing I thought of was an actual touch sensitive pizza guy, i.e. a pizza guy who is touch sensitive. In what way, I do not know. Perhaps it could be a comment on how everything, even pizza delivery, can be done through a touch screen on a phone - so in a way, the actual pizza guy who delivers it is himself "touch sensitive". But it wasn't anything as poetic as that. No. This is just a song called 'Pizza Guy' by a Sydney-based producer called Touch Sensitive.

Now that we've cleared that up, let's continue on our little jaunt. The first thing I liked about this song is the majorly major atmosphere that has been created with these sparkly synths all working together - one playing a simple arpeggio, one mapping out the bassline with a plunging funk that cannot be denied, one bopping like electric popcorn, one glassily jutting out through the rest like an ephemeral spike of sound. In that way it kind of gives me the same buzz that I got from people like College, Electric Youth and Kavinsky (to an extent) - the connection here is a 1980s "classic" aesthetic. Cheesy but meaningful - long walks and knowing glances. Do you know where I'm going with this? It could be in Drive, basically.

And with this wonderfully stylised video, you can tell that's the sound that has been chased like a dream and - I would say - rather successfully attained. Enjoy the sounds and sights.

What else I enjoy is the vocal sample. It is enjoyable. I love it when samples are twisted and turned - played with as if they were another instrument in the song. These dynamic cuts of the sample are supported very nicely by an equally dynamic powerhouse of a beat. Can't really tire of a beat like that. Meaty snare - heavy kick with a tinge of synth. Perfect tempo as well. Perfect for head-bopping whilst looking at things on the internet. That is what I used to do as my job, basically, and all the hours in that office were made all the sweeter thanks to songs like this one, songs that fall somewhere between sit-down-and-chill and get-up-and-boogie. But as I said in the beginning, it's that electric nostalgia that pulses through the atmosphere of this song that I can't quite get enough of.

It is a single off a very short EP of the same name (Pizza Guy) released on the effortlessly cool Future Classic. Anyway - Touch Sensitive will be closely watched from here on in.

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