Thursday, 29 January 2026

FLOOR BABA — DO NOT LOOK AWAY

In 'DO NOT LOOK AWAY' Pittsburgh-based producer and visual artist FLOOR BABA (Jesse Martin) takes us on a journey to the suburbs where all is not what it seems. Well, it's more than seeming not what it is. Panning over low-poly renders of greenery-lined streets, playgrounds and parking lots, we see trees fragmented in post-exploded stillness, trucks chewed by digital rot, skies sinking into corroded community pools.

Over this, with no regard to x or y axes, stomp faceless figures remiscent of Zelda: Ocarina of Time/Majora's Mask-era ReDead (for those unfamiliar, see here). As the title suggests, in Martin's animated illustration we are privy to the things we usually look away from — in the melted, corroded visuals we sense the unease that lies behind apparent perfection, while the ReDead-esque figures symbolise those who trample unchecked over the green grass and picket fences and, by extension, over the lives of others.

It's all soundtracked perfectly. Cricket-like chirps and destructed background fuzz add supplementary percussion the boom-tick of a forboding beat, while echoing detuned synth vox flutter unsettlingly on a bed of disarmingly warm chords that move in impresonal lounge-flavoured progression. In the final third, we enter a quasi-West Coast groove with a flute refraining a simple melody over clanging synthetic plucked strings. Martin mixes ambient textures with a more attention-forward dynamic to create an atmosphere that is at once detached but invested in the accompanying scenes.


  • 🔔 For more FLOOR BABA fun, you might want to check out their most recent album waking, self-described "experiments in soft music" that are full of incredibly pleasing noises and soundscapes. You can do this by tapping or clicking here to move your digital attention to Bandcamp.

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